Amazon Author Central: Author Pages



If you are a self-published author, whose book is sold on Amazon, you should sign up for Author Central accounts and set up Author Pages on various international Amazon sites. It’s a free service provided by Amazon, which lets you promote yourself and your books to readers.

As I write this article in August 2016, Amazon has 14 international sites: in addition to the main website in the United States, there are websites in the United Kingdom, in Canada, Australia, Germany, France, Spain, Italy, the Netherlands, India, Mexiko, Japan, Brazil, and China. You can buy my books on all sites, except China. I’m not sure why my books are not sold in China, I’ll check that out at a later date.

In the Netherlands and in Australia, you can only buy eBooks for Kindle on Amazon’s sites, but not printed books.

You need to set up separate Author Central accounts for separate Amazon sites, and not all sites offer Author Central accounts. You can set up Author Pages for the following Amazon sites, these links will take you directly to the separate Author Central sign-in pages: United States, United Kingdom, Germany, France, and Japan. Your Author Page in India is automatically supplied with information from your US Author Central Account. However, your Indian Author Page will only show images and videos from your US account, your Biography and Blog RSS feed will not show up on your Indian Author Page.

I expect that more Author Central accounts will be made available in the coming years, and you should set up as many Author Pages as possible, as it’s a free marketing tool. You need to do everything you can to promote your self-published books.

The information displayed on your various Author Pages is linked to the information provided on the respective Amazon sites. When you self-publish a book on Amazon, you can specify in which countries you want your book to be sold. Not all books are sold in all countries, that’s why you need to set up separate accounts.

On your Author Pages you can add a biography, photos and videos, you can list upcoming events, and – only in the United States – add a Blog Feed. Readers, who are interested in buying your books, will find your name linked to your Author Page when they click on the detail page for a certain book. Here’s a link to the detail page for the 2nd, updated edition of “The Vegan Tourist: Vienna“, which I published in May 2016. Right below the book’s title my name is listed, and linked to my Author Page on You can also click here to check out my Author Page for Amazon’s US website.

You’ll notice the Blog Feed, which is linked to my website The Vegan Tourist. I blog on two other sites, Viaduct Dreams and Austrian Politics, but I’ve published only one book so far – a vegan restaurant guide for Vienna -, so it makes sense for me at this time to link the blog feed to the website where I exclusively blog about vegan issues. The Blog Feed is a feature that is only offered by Author Central in the United States.

Start out by setting up your Author Central account for the United States, and pay close attention to the separate steps. You might even want to take notes while you set up your account. Unless you speak German, French, and Japanese, you’ll struggle with the set-up for those sites, as the instructions are only provided in these individual countries’ languages. There are no instructions in English. German is my native language, and I have rudimentary knowledge in French, but setting up the Japanese Author Page was a struggle. I used Google Translate to set up this account, and struggled for half an hour before I succeeded. I think I might have set up a second account on Author Central Japan by mistake, with a different Email address.

My advice would be to set up your accounts in the United Kingdom and in Japan concurrently. Whenever you click on a button on the site in the UK, immediately repeat that step on the Japanese page. That way you should be able to set up your Japanese account with fewer problems than I experienced. If you speak no German or French, try setting up all those accounts at the same time.

During the set-up process, you need to “claim” all your books, so they can be linked to your Author Central pages. For each book, there are two tabs: Book Details and Editorial Reviews. The Book Details are automatically provided by Amazon, but you can enter a lot of information in the Editorial Review tab: there are separate categories for reviews, product description, notes from the author, information from the inside flap, information from the back cover, and you can also add an author biography. I only entered “product information” so far on all my Author Pages, so I have more work to do.

Before you sign up for Author Central accounts and set up your Author Pages, check out your book listings on all the 14 Amazon websites. I am selling all my books on all Amazon sites (except China), so I was surprised to notice that the availability of my books differed on the various Amazon sites. This had to do with the fact that I “retired” the first edition of “the Vegan Tourist: Vienna” – I want customers to buy the 2nd, updated edition, and not buy the outdated first edition by mistake. (If you retire a print-on-demand self-published book, no more copies will be printed.) But there was some mix-up in regard to the editions, so at this time the first edition is still available on some Amazon sites, while the German-language edition shows up as unavailable on one site. There are a few other issues that I still need to take care of in regard to my book listings, and I am working with Amazon’s (very helpful) customer service representatives to correct wrong information for book listings on 13 different Amazon sites. I should have done this a long time ago, and am only now realizing that I need to pay more and closer attention to all my book listings. This is a prerequisite for all press & public relation activities, and I didn’t really start paying attention to my book listings until a few days ago. Don’t make the same mistake I did, and make sure that your book listings are all correct and up-to-date before you set up your Author Pages.

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Goodreads Author Program

When I finished writing The Vegan Tourist: Vienna and started to promote it, I signed up for the Goodreads Author Program.

Goodreads is basically an online book club. The site was launched in 2007, and it is described as “the world’s largest site for readers and book recommendations. Our mission is to help people find and share books they love.” But Goodreads isn’t just a great site for readers, it also helps authors promote their books through its Author Program.

Authors get their own Dashboards on Goodreads, where they can present themselves and their books. They can answer questions from readers, write a blog, and list their books in the “giveaways” program. After I listed one copy of The Vegan Tourist: Vienna as a giveaway, almost 600 people requested it during the two-week promotional period. That’s pretty good exposure for a non-fiction book aimed at such a specific, small target audience. (Several thousand people sign up for works of fiction).

Both readers and authors can join numerous groups, where they can connect with other readers or writers. I joined the “Mystery, Crime and Thriller” and the “Historical Fictionistas” groups, and the “Indie and Self-Pub Book corner.” I also joined the “Promote Your Self-Published book” group, which gives writers the opportunity to promote their own books to other members of this group.

I even started my own group, “Self-Promoting Your Self-Published Book,” of which I am currently the only member. The purpose of this group is to share my experiences during the self-promotion process of my self-published book. Hopefully, other first-time authors will join the group in the coming months (and years), so we can all learn from each other.

Ever since I joined Goodreads, I read more (and watch less television). Being able to promote my own books on this site is a bonus. It’s a great way to connect with readers.

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Self-Publishing: Promoting Your Book Takes A Lot of Time

When you self-publish a book, the work isn’t done when you finish writing it, and finally manage to publish it. About half of the work involved in the self-publishing process is still ahead of you: promoting your book.

When I wrote and self-published The Vegan Tourist: Vienna (and a German-language edition, The Vegan Tourist: Wien), I knew that this book would never be a best-seller. It’s a restaurant guide for vegetarians and vegans visiting the City of Vienna. That’s a very small target audience, and I knew that I would never be able to count on book royalties from The Vegan Tourist: Vienna as a means of income. But I didn’t care. I started writing the book shortly after I became a vegan myself, after 29 years of living as a vegetarian. I wanted to learn about the various (non-food) aspects of veganism, and explore everything the city had to offer for vegans. Since I was doing all this research anyway, I decided to write a book about it as well.

I decided on self-publishing early on, before I wrote a single word. During a business trip to New York City, I bought books about self-publishing, and the whole process immediately appealed to me. I like learning new things, doing them step-by-step, and I don’t mind making mistakes along the way. I decided to self-publish through Amazon’s Create Space platform, and loved the whole process. I plan on writing many more books, and plan to self-publish every single one of them.

But as I pointed out at the beginning, you’re not done when you finally manage to publish your book. Self-promoting it is a huge part of the whole publishing process, and I am only just beginning. I’ve learned everything I needed to know about self-publishing, now I need to learn about self-promoting books on the Internet. I am impressed (and a bit intimidated) by all the options available to me.

The Vegan Tourist: Vienna has such a specific target audience, anyone who searches for “vegan Vienna” or “vegetarian Vienna” on Amazon, will immediately find my book. It comes up as the first search result (or nearly first, if you type “vegetarian”), and everyone searches for books on Amazon these days. Vegans, who are looking for a restaurant guide about Vienna, will find my book, guaranteed.

So my self-promotion efforts aren’t primarily aimed at this particular book. I am using The Vegan Tourist: Vienna to learn about the whole online promotion process while I write my next book, which is a work of fiction. By the time I finish my second book (in about a year, I hope), I should have a Press & Public Relations plan all worked out – something I am lacking right now.

Self-publishing a book is a lot of work, and if you are not prepared to learn every single aspect of it, and do all the work yourself, I wouldn’t recommend it. Are you just starting out? Are you writing the very first words of your first book? Learn now how you can best promote it, not after you finish writing it. Do not underestimate the time and effort necessary for this step of the self-publishing process. My advice would be to set aside as much time for promotion efforts as you use to write your book.

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European Union: Let’s Start Thinking About the People and Stop Worrying About Economic Profits

It’s been two weeks, since the citizens of the United Kingdom voted for BREXIT, and with every day that passes, I am more disgusted – with the politicians of the remaining 27 European Union member states.

No one is fighting for the British to stay in the EU. They’re all saying, “well, it’s their choice, and that’s that.” What a cowardly reaction to the BREXIT referendum that is, which isn’t legally binding, by the way.

Only 71.8% of the UK’s citizens of voting age actually did vote. 52% of those voted to leave. This means that only 37.34% of the adults actually voted “leave”. None of the under-age citizens, whose future will be greatly affected by the BREXIT, had any say in this decision. Boris Johnson and Nigel Farage, two of the most prominent anti-EU agitators, are now off minding their own business. The British people were blatantly lied to during the run-up to the election. So why shouldn’t the 27 other member states fight to keep the UK in the EU?

Why are the political leaders of the other 27 member states saying that there will be no unofficial talks before the UK triggers Article 50 of the Lisbon Treaty? Why aren’t they instead offering to initiate talks about how the European Union can be changed?

The European Union is in bad shape, and in desperate need of major changes. So why aren’t we all focusing on that? Theresa May will be elected Prime Minister of the United Kingdom, and she has already said that she will not trigger Article 50 of the Lisbon Treaty until 2017. We already know that nothing will happen during the next six months. So why aren’t we focusing on changing what’s wrong with the European Union?

If we initiate enough changes to this broken European Union, the UK’s Prime Minister will have reason enough to justify a new referendum. Theresa May didn’t vote to leave the EU, and I suspect that she would have enough guts to initiate a new referendum – if the European Union initiates much-needed changes within the next few months.

The European Union is supposed to be a peace project. If we give up on our members so quickly, what chance does this European Union actually have to survive the next 43 years (or 4.3 years)?

There’s so much that’s wrong with the European Union. Instead of focusing on the people, it focuses on businesses’ profits. Businesses can’t vote. Businesses don’t start wars.

Freedom of movement is one of the four pillars of the European Union, and I have personally profited from the right to live anywhere I want within the European Union (United Kingdom, 1999-2003). But if millions of people all move at the same time to just a handful of countries, that’s a challenge. Migrations of such magnitude need to be managed. We need to do much more than we are doing now to manage them better.

We need to start teaching our children many different languages in school, not just English and French. If all children learn English and French, they will all want to move to England and France when they grow up and want to explore the world. Why isn’t it mandatory in Austria that children learn Hungarian or Slovenian, or Czech in school (for eight or more years, just like English)? I’d like to see a European Union directive which makes it mandatory for all member states to teach children the languages of their neighboring countries (or other European languages, in addition to English and French). If more Poles learned Finish or Romanian, some of them would surely consider moving to Finland or Romania. And if Austrian children would have to learn Italian or Slovak, some of them might consider moving to those countries instead of – you guessed it – the United Kingdom.

We also need to educate our children better. It’s usually the less educated, who have no job prospects in their own countries, who emigrate to other countries. It’s also the less educated who tend to vote for far-right political parties. In Austria, the Parliament just passed a law, which makes it mandatory for children to be educated or learn a trade until they are 18 years old. The law isn’t perfect, but it’s a step in the right direction. I’d like to see a European Union directive which makes it mandatory to educate children in all member states until the age of 18. They’ll be much more likely to find jobs in their own countries (many emigrate not because they want to, but because of economic hardship). If they do move to other EU member states, they’ll have much better chances of finding well-paying jobs. If we insist on better – and more – education for all the young people in all the European Union member states, we actually might have a chance to make this peace project work.

Last, but certainly not least, let’s give the United Kingdom a seven-year break in regard to free movement. When eight former Eastern European countries joined the European Union in 2004 and two more in 2007 (Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia, Slovenia – 2004; Bulgaria, Romania – 2007), most of the member states placed restriction on the free movement of workers from these countries.

Only the United Kingdom, Ireland, and Sweden placed no restrictions on the movement of workers from any of the countries which joined in 2004. Within two years, 600.000 people from those countries moved to the United Kingdom to find work. Is it any wonder that the British people feel overwhelmed with the influx of citizens from other member states? Shame on us – the other EU member states – for protecting our own labour markets during that time. What hypocrites we are to now tell the United Kingdom that freedom of movement is one of the four pillars of the European Union. Obviously not, at least not for the first seven years of membership of those countries. We all contributed to the situation in the United Kingdom by not allowing workers from the countries who joined in 2004 to immediately access our labour markets. We all contributed to the results of the BREXIT referendum, and we all now have a responsibility to help the British deal with the results of this huge migration of labour, which was kick-started by the other countries’ protection of their own labour markets.

So let’s give the United Kingdom seven years during which she can restrict free movement of workers from other European Union member states. This would give the British enough time to adjust to a society that’s changing so quickly that they have come to resent these changes. The British are very welcoming people, I know of no other country in Europe that is so racially and culturally diverse as the United Kingdom. If the European Union agrees to a seven-year “time out” for freedom of movement for the United Kingdom, all of us together – all 28 member states – will have enough time to initiate the changes that this European Union so desperately needs.

BBC News: The UK’s EU referendum: All you need to know
BBC News: EU free movement of labour map

This blog post was originally published on Austrian Politics.

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Austrian Politics

I just registered a new website,

Here’s the first blog entry from that website:


This is a personal blog about politics.

Written by an Austrian citizen, about Austrian politics, about EU politics, and about anything I damn well please.

Who am I?

Before Thursday, June 23, 2016, I was a pro-European Social Democrat.

Now I’m just pissed off at the European Union.

I cannot, and do not want to imagine a European Union without the United Kingdom and her citizens.

I am furious at all the European politicians who accept the UK’s Brexit referendum as an irreversible fact (it’s not!), and who are not willing to re-negotiate a deal with the British, so that they can stay in the EU.

The European Union is a peace project. The free market and the free movement of the EU’s citizens are only means to an end – these policies were meant to keep the peace in Europe. But now we are divided, the UK is leaving the EU, because her citizens have become so disillusioned with the European Union. We are “at war.”

So guess what? If free movement is threatening the peace in Europe, then something must be done. Letting the United Kingdom leave the European Union is simply not an option.

I am absolutely heartbroken, and furious at the EU politicians for not trying to keep the UK in the European Union.

The dominoes are starting to fall…

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