When I finished writing The Vegan Tourist: Vienna and started to promote it, I signed up for the Goodreads Author Program.
Goodreads is basically an online book club. The site was launched in 2007, and it is described as “the world’s largest site for readers and book recommendations. Our mission is to help people find and share books they love.” But Goodreads isn’t just a great site for readers, it also helps authors promote their books through its Author Program.
Authors get their own Dashboards on Goodreads, where they can present themselves and their books. They can answer questions from readers, write a blog, and list their books in the “giveaways” program. After I listed one copy of The Vegan Tourist: Vienna as a giveaway, almost 600 people requested it during the two-week promotional period. That’s pretty good exposure for a non-fiction book aimed at such a specific, small target audience. (Several thousand people sign up for works of fiction).
Both readers and authors can join numerous groups, where they can connect with other readers or writers. I joined the “Mystery, Crime and Thriller” and the “Historical Fictionistas” groups, and the “Indie and Self-Pub Book corner.” I also joined the “Promote Your Self-Published book” group, which gives writers the opportunity to promote their own books to other members of this group.
Ever since I joined Goodreads, I read more (and watch less television). Being able to promote my own books on this site is a bonus. It’s a great way to connect with readers.